Search Engine Optimization is an approach that has an influence on the visibility of a website. In other words, it can be described as a procedure that assist a blogger in improving the visibility of a website. An important characteristic of SEO is to make a website easier for the users and for the Search engines to understand well.
Search Engine Optimization are of two types namely
Comparison of On-page and Off-page SEO
To gain maximum success in blogging and to keep the users happy, both on-page SEO and off-page SEO are equally important. As per many Bloggers, on-page SEO is more important than off-page SEO.
Reasons are as follows;
- On-page SEO is about the user
- On-page is what Bloggers need
- Off-page SEO is after on-page SEOKeeping users happy should be the primary aim of all the Bloggers. If we think about a normal business, the main focus of a businessman is on his clients. The same is the case with the blogger. There are number of websites which are not optimized for search engine, on-page SEO are important for those websites.
5 ON-PAGE SEO TECHNIQUES
I have already mentioned above the importance of ON-PAGE SEO which I will not repeat here. It’s now time to practically prove how to improve ranking via on-page SEO techniques.
Please note that there are many ON-PAGE SEO techniques that you can use but in this article, I am going to explain 5 main on-page SEO techniques which will improve your website ranking much more.
Websites with good content can survive more than any website with a bad content. With good content, a website becomes much better with SEO.
Now what a good content is?
Attributes of Good contents are as follows;
- Useful content
- Original content
- Well-researched content
- Content published first
- Content which includes text
Apart from this, the frequency of posting content also matters. One should keep in mind that contents are to be posted daily if he/she is willing to seriously improve the ranking of their website.
2-Page title, description and formatting
Search engine give importance to the page title, description and formatting to understand what your website is about. Now as search engine reviews it, you have to create an image by page title. To seek higher attention, impressive title and description should be the main focus.
The title of the page should be unique so that Search engine could understand what your website is about.
It is also recommended to be unique. Description is that part of a website which the searchers see while searching. It is considered as an opportunity for you to advertise what your website is about. You have only these 150 characters to impress the searchers as the only link they open is whose description they find impressive.
Now this is an important part on which every blogger should keep his/her focus. Formatting includes highlighting the heading, including bold letters, underlining, etc.
This is one of the vital part of a page that should be original. Importance of an image in a content is known by every experienced blogger. The size of the image is recommended to be optimized, it should not be too large or too slow.
There is a good URL structure and a bad URL structure. It is so obvious that everyone wanted a good part.
The other part of URL structure also includes grouping pages into categories so that search engine can find you easily.
I don’t find anyone who does not know what the heading means. If seen generally, this is just building links. Internal linking is best SEO technique. This is just like building your own web and promoting it. In addition, internal linking helps search engine to know about the other web pages. For website, this technique is a healthiest one as it will benefit you in every way.
This is one of the ranking factor that owners now include to speed up their website. Google is now looking for speedy website as slower websites are no more clicked by the visitors.
When done with On-page SEO, now Off-page SEO starts which is considered equally important as mentioned above.
OFF-PAGE SEO TECHNIQUE
Off-page SEO is different when compared with On-page SEO. It is normally considered as outside the boundary. Off-page SEO techniques includes the following that will be discussed separately;
- Link Building
- Social Media
- Social Bookmarking
I have already discussed link building above and I am not going to repeat any of my statement above. I will only tell you that both are much similar. The difference takes place when it comes to which links are being built. In On-page SEO, it was the internal links that were being built. Here these are external links that will help you gain success in your Blogging career.
External link building will assist you in getting number of votes that will then help you rank higher and bypass your competitor.
Blog directories, Forum signature and comment link are some of the popular ways that assist bloggers in link count.
This is another popular Off-page SEO technique which almost every bloggers know about. Today, there are majority of people who socialize to know where the world is going to take it’s next step. Facebook, LinkedIn, Twitter are the most Common social media platforms used by almost every individual. Sharing your website URL to any social media website will help your website rank higher.
This is one of the oldest technique used by the webmasters but is considered useful. Using this technique helps webmasters drive higher traffic to their website. This is not a much popular technique to be used by every webmaster.
This was all. I hope that you understand what ON-PAGE AND OFF-PAGE SEO is. I would like to suggest you to use both the SEO techniques if you are serious about your website.