It is been reported that 55% of internet users spend fewer than 15 active seconds on a website. If you want the readers’ interest and attention and want them to be engaged you ought to think of some tricks.
The tricks you should be working on are:
Start with a catchy heading
Attractive first line of text
Appealing content writing, as the content quality matters, but it’s not the first thing that will keep the web users on your page.
If not the content, then??? It’s your Blog’s design.
According to the famous Forbes magazine (forebs.com), ‘in business interactions, all we have are seven seconds to make a first good impression.’ the same concept can also be applied to the blog you own.
Your blog’s should give a professional look, or else it will turn readers away instantly, as your clothing might do, when you enter a business meeting. It’s not either good to have your blog messy having jumbled up contents, that will make the readers unsure what to look at first. If the reader can’t find answers to his/hers question they can surf your page appropriately. You can bet they’ll get the heck out of dodge, though how good your content will be.
So Blog’s design does matter for a good first impression. Below some are the techniques you could work on to improve your design.
The area around your paragraphs, texts and graphics is the Whitespace. Mainly it works by breaking up the content and directs the readers’ eyes down the page. With a munificent balance of whitespace and your blog’s content you can have a clean appearance which can reduce the immense effects of too many graphics and stuffed texts.
The ‘chunking’ is also created by whitespace, having space between each section on your sidebar, shows the readers that each piece is separate. This gets easier for the readers to find exactly what they are looking for.
Text having Scan Ability
Its true most of the blog readers don’t read the content word to word. If your content is read from start to end then you must be belonging to an elite group of bloggers!!!
Instead of reading the article word to word people will easily scan the page of the information they need. This is the place where Whitespace gets into use making scanning of different chunks easier.
Other methods to make your text scanable is by:
Using subheadings to highlight the main points
Keeping paragraphs short
Breaking your content in listing
Bold important points
Use of contrasting colors
Make important sidebar text bigger.
An overactive sidebar results in creating confusion for your readers as they won’t know where to look first. Whereas having unnecessary widgets on the sidebar clutters your content making it less visually available. A few things a sidebar worth having are:
A search bar
Links to social media
Links to categories
Even adds can be added in the sidebar but avoid making too much haphazard.
Mobile Responsive Web Theme
Since 2014 mobile technology is growing faster than ever, people use their mobile phones to access internet than their desktops. With more web activity through mobile you need to make your blog mobile-friendly too.
Why to do that?? The need is only because the mobile users have a hard time to navigate the desktop-only websites, due to which they will abandon your page if not mobile friendly. To make this work use a responsive theme, which detects what type of device a reader is using then adjusts the look of the website to work best on the screen.
To set up a responsive website simply download/install a new plug-in as WPtouch Mobile Plug-in.
Start with the tips mentioned above to keep your readers engaged, not only in your content but in your blog and business too.