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How to Maintain the Speed of a Website

Website could be defined as a place or a location that is connected to internet and that maintains multiple web pages. It is maintained by an individual, a group or an organization. Websites are simple as well as static too. In today’s world, as technology is a major part in gaining competitive advantage many people started their business on internet by making their own website. A purchase of domain is one step that has to be followed before establishing a website and domains registration is to be checked after certain period of time if the user is to maintain a permanent e-business. To rank higher in search engine, a website should contain unique content and the most important thing to consider is that the website should be updated as people don’t forgive a website which is not up-to-date. A website process should not start with design as it is just fun and more of creativity. But mostly industries start with a design and they fail as they had no strategic plan to follow. Before taking any step, the most important thing is a plan i. e who are the people being targeted, what is the information to be provided, and how will this be done to make the target audience your customers. If the strategic plan is followed properly and is achieved by the owner then we could say that the particular website is somehow successful.

Website can also be called a business asset as it is designed to serve the mission and objectives of the organization. Website is an expense for the businesses until it goes live i.e. when no customers are made yet. When website starts earning for the rebound brand, then it is considered as an asset. Google alert is useful if you want to monitor your website name, your name and your brand name along with your content on the web.

Maintain the Speed of a Website

Speed of the website represents how quickly a website responds to web request. Therefore we can say that when a website responds quickly to the web request, there seems to be an increase in customers visit (increase in traffic) whereas the slower the response, the less customers will be made. There are tools available to test the speed of website and any flaws or problems on the website could be resolved easily and immediately at the same time. The website speed always needs to be maintained by the owner of the website. It will benefit the owner by having a large amount of customers and the particular speedy website will also rank higher in search engine ranking. According to the website owner, there business should be well established than their competitors so search engine ranking is fundamental. Maintenance is also important as the website will run smoothly on its own pace and there will be no disgruntled visitors because may be the link provided is broken. The maintenance of website includes the checking of links after every interval.

For maintaining a website, there are few things that should be kept in mind such as the website update that will include the website contents i.e. the product updates, company news etc. Features addition should also be determined when maintaining a website. Maintaining task includes backing up of the website, monitoring of website outages, domain registration information, testing of website speed, checking of links, software updates, traffic stats etc. Search engine result is also determined when maintaining a website.

The website speed is important because the customers are now no more willing to wait for the webpages to load and this is because of increased competition in market. Maintaining your website speed right is a delicate balancing act. Opinion from one side is to include rich contents to your website as possible to improve customer experience and the conversion rates. On the other hand, if these additions slow your website down then your ‘improvements’ will have the opposite effect.

There are certain steps that needs to be followed when maintaining your website. Firstly, regular testing of website should be carried out. Secondly, image sizes to be monitored. Thirdly, enabling gzip compression. Fourthly, minifying your codes and lastly the enabling browser caching, understanding the website load time, tracking page speed, etc.


Currently, there are multiple website speed testing sites available that could be used by the owner to check the speed of the website and to improve it if it is down. It is a fact that Google will penalize you for having a slow site but it does not make it your mortal enemy, instead it also goes out of its way to provide you with the tools that you need to speed your website for no cost up. PageSpeed Insights will test the different pages of your website for speed and then highlights where the potential problems are. It also provides the suggestions on how you can manually improve your website speed. Once you have identified issues then you can even jump over to Google PageSpeed Service to implement those recommendations and work through a number of your issues.


Having large size and beautiful picture on website will make its look great but on the other hand it will affect your website speed as large pictures take more time to upload and we have already mentioned above that in this competitive world, customers don’t wait for the webpages to be loaded. Managing image size is quite easy as image compressing tools are already available that assist in creating smaller file sizes without compromising the quality. This will have a positive impact on the speed of your website.


This is one of the common way of slimming down the entire website. It reduces the size of HTTP response and can be enabled by adding a piece of code to the back end of your website or by using plugin for your CMS.

Gzip compression

Gzip compression efficiently works by finding similar strings within a text file and removing those strings for particular period to make the whole size of the file smaller. It is basically well-suited for web HTML and other such files contains plenty of repeated strings such as whitespace and style definition etc.


There is inevitably extra space and unnecessary characters included in your source files and by eliminating these you can speed things up. Magnification simply refers to the reduction of that extra space and can be implemented to your JavaScript, CSS and HTML. Once again there are multiple online tools which can help you to minify. For example the Will Peavy minifier is a simple tool which without compromising the quality of your website increases the website speed.


It is possible to enhance website speed for returning users by enabling the browser cache. The first time they visit you can ask the browser to cache certain elements like JPEGs. Next time when they visit, your web server software can tell a user’s browser whether the resource available on your website can be loaded easily from the browser’s cache instead from the source.


The load time of a website is directly correlated to the demand that is made on the server to load the website. The more HTTP requests made to the server and the longer elements take to render, the slower a particular website will be.

Some common examples of HTTP requests are as follows:

  1. Loading CSS style sheets.
  2. Loading scripts.
  3. Loading images.
  4. Loading HTML.

A major factor that plays into the load time of a website is the size of individual files and images. Large, high resolution images can take 10x as long to load as the normal images and unnecessarily large files can drastically slow down page rendering.

The purpose of making a website fast is to make the website more efficient and effective. We can do this by making a series of adjustments to the coding, images, and the layout of our website.


Google PageSpeed insights is used to track the speed of the website. Google also has page speed plugin which works great with Firefox when firebug is installed.

One tool to maintain the speed of a website is known as pingdom. Pingdom is a highly useful and effective website analysis tool. Pingdom will run tests on your websites to check the speed during the navigation process and this will provide you with performance related statistics therefore you can see exactly what areas are slow and why are they slow. This will make speeding up your website faster and much easier because you can see the things that are actually slowing down your website and opposed to spending time and money on number of different “fixes” which may not give you the results that you are actually looking for.


For the major portion, maintenance of your website’s speed is an ongoing maintenance issue. One advice is to perform monthly checks on the speed of your website so that you can easily catch any new problems as they arise rather than finding out later when the traffic on the website is affected negatively.

About Shaharyar Afzal

Shaharyar is the Founder, CEO, and full-on Evangelist for SEOrex and BloggingRex. He is a SEO Expert and Web Developer. Shaharyar is a firm and passionate believer in user experience and the building of community.

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