Before telling you about SEO, let us be simple at the first stage so that you can easily understand the meaning of the word link building in SEO.
You must be have something in mind regarding what link building is? Let us make your mind clearer by telling you exactly what it is?
Link building is basically a process via which you acquire a link from another website to your website.
When knowing what link building is, a second question may have raised in your mind which is disturbing you at the moment. We are aware that you must be thinking why do need to do link building? The answer to this question is again a simple one.
Link building plays an important role when it comes to ranking in Google algorithm. It is predicted that these will play the same important role in future too.
Link building today is very different from what it was in the past. Today it plays a role in a form of promotion that helps in increasing traffic to one’s website and helps in earning a higher amount.
Let us talk about seo now. SEO is the abbreviation of search engine optimization that is a process by which websites rank higher at Google. Where a website ranks higher at Google, it helps us in earning a higher amount of money that increases our standard of living. There are different strategies that an SEO uses when link building and there are different factors that you need to keep in mind and are as follows,
1) Link Quality
Search engine count all the links but these links are not counted equally. The links that contains high quality contents are counted higher.
2) Link Text / Anchor Text
These text plays a role of describing the other websites. You will not be able to control the words that will be used for your website.
3) Number of Links
There are websites which put number of links. The more the number of links, the higher the website will rank in search engine.