What is The Difference between PPC and CPC

Before starting with my article, I would like you to know the full form of PPC and CPC.

PPC – Pay-Per-Click

CPC – Cost-Per-Click

PPC

PPC is used to describe the advertising program that you are running. This helps businesses in getting a higher traffic on their website that will then help them in gaining a higher sum of money. It is said that Pay Per Click returns the best result.

CPC

CPC is used as a communication method i.e. it helps users know what you are paying to them for a click they make. Cost Per Click also helps in doing SEO as it sends direct traffic to a website.

Normally both CPC and PPC are used interchangeably.